Hello - I’m Sid!


An accidental writer, an ex-stay at home dad, and generally good natured fellow (depending on how many coffees I’ve had!), you’re likely to find me jumping over high-rise LEGO block buildings, picking out suspicious food particles from the sides of the couch and dodging existential questions that my 6-year-old throws at me.

That’s when I’m not writing, of course. But hey, I can be summoned with some cake.



I’ve always said that writing good content is
sort of like baking. It’s both an art & a science,
and works best when you’re intuitive. So, if you have the ingredients, I’ll bake you some delicious content.



Website design has certainly come a long
way since the ‘Hello World!’ page in the 90s.
And despite what we all say, we DO judge
a book by its cover. So let me help you
design a kick ass website.


Hot off the press!

Follow my alter-ego -I Took Those- on Instagram